TW: Alcohol, addiction
I’m not saying that you shouldn’t drink alcohol. You can do whatever you want. But targeting the queer community for harmful products needs to stop.
Gay men are three times as likely as straight men to be addicted to alcohol. Other people in the LGBT spectrum are also more likely to have problems with addiction and alcoholism.
There are many reasons for this. For instance, the most common place for queer people to even meet other queer people (especially gay cis men) is in bars. We have created an entire culture based on what is fun to do at bars. The entire formation of the queer identity for many people is often based on their experiences with queer people they meet in bars. Bars are actually a unifying force in the queer community. Next time you go to Pride, see how long you can look at a crowd without seeing someone drinking.
Also, LGBT people are much more likely to suffer from depression due to rejection and the overwhelming oppression we face in our day to day lives. People with depression often attempt to self medicate with alcohol (and other drugs).
And then we have these companies. They know that they can exploit our pain and turn it into a profit. They know that queer people are so desperate to be treated decently that they will confuse being targeted for and addictive drug with acceptance.
And why does Coors get away with targeting LGBT people like this, since they donate so much money to anti-gay corporations and have been the center of criticism for their historically homophobic policies?
And the glorification of being out of the closet is really just gross. Not everyone is in a safe place or position to come out. And they need to stop with this whole “no labels” bs because having an identity to attach your experiences to is very important for many LGBT people.
Another thing to consider is that, as a result of alcohol being central to queer spaces, HIV rates are increasing. Use of alcohol often leads to unsafe sex and poor decision making.
wow fucking truthbombs
i was super uncomfortable with these ads and didn’t know how to explain it but you just put it into concise words
I like this commentary for the most part, but I’m not quite sure what makes glorifying being out of the closet “gross.” I think most LGB people wish they could be out, comfortable, and safe—it’s already an ideal that exists, no glorification necessary. It’s not saying “Just come out and everything will be fine” or anything, which I agree is a gross message.
additionally, i do know that the discrepancy between straight and gay people regarding alcohol abuse is greater for women than for men. iow, gay men are just the tip of the iceberg - lesbians are at even greater risk. further, much of the research regarding this topic has only examined white, educated, well-off gay people. considering that what we know makes it clear that the problem is not that gay people are just more likely to be alcoholics naturally, that instead the link is mediated by our greater vulnerability and our reliance on bars for “community,” it seems reasonable to think that the stats we know now are underestimating the problem.
these ads are no political statement, they’re just shameless attempts to profit off of our pain.